Kunsthalle 4.0: Digital Pathways to Art
Thanks to an innovative digital strategy, the Kunsthalle Mannheim is opening up new scope for participation and interactivity. Operated via a central Museum Orchestration Server (MOS), real and virtual museum spheres can now interactively overlap. Alongside the analogue Kunsthalle as an experiential space, enter the Kunsthalle 4.0 – accessible worldwide and open 24/7. Providing cultural education, liberating visitors from the controlling authority of the museum, and appealing to new kinds of audiences lie at the heart of this digital “revolution.” The goal is not simply to achieve technical functionality, but rather to sharpen and stimulate the senses and perceptions of visitors via digital means, and guide them towards the real target: an individually enriching contemplation of the original artwork and the opportunity to share this authentic experience with others. The interplay of digital tools inside and outside the museum consolidates the educational experience in a kind of “cross-mapping” of various kinds of media, and creates whole new worlds of discovery.